Shark Beauty x Australian Grand Prix

Following the huge success of the Shark Beauty sponsorship of Australian Fashion Week, we revamped the idea for the Australian Grand Prix which boasts the fastest growing female-identifying audience in recent memory.

the results.

116 pieces of coverage
reaching over 115 million
23 pieces of influencer content
with over 1.4 million views
Sold out all 350+ pop-up salon
appointments prior to the event
Shark Beauty dominated coverage across the F1 weekend, securing more spotlight than any other event partner

the idea.

Embed our Shark Beauty SpeedStyle Salon at Albert Park over the F1 weekend. The pop-up salon allows us to showcase product storytelling in a high-octane, lifestyle-led setting with celebrity styling, strategic media partnerships and pop-culture cut-through.

The salon proved highly popular booking out all available appointments over the weekend – we even had the pleasure of Spice Girls star Melanie C in the salon.