Westinghouse

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Adulting

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Westinghouse * Adulting *

To connect with the new wave of consumers, Westinghouse set about solving a problem many Gen Zs are dealing with every day – how to ‘adult’ properly. Our research discovered that nearly half of Australian 18-30 year olds struggle with the day-to-day reality of running a home – whether that was cooking, cleaning or laundry.

Recognising that the path to Adulthood doesn’t come with a manual, Westinghouse is committed to making that transition smoother. Through the Happy to Help Adulting Hub, Westinghouse offers easy-to-follow resources designed to take the stress out of everyday household tasks.

Some more details

  • Create positive brand associations for Westinghouse with Gen Z by helping them solve problems they struggle with every single day.

  • Launch the Happy To Help Adulting Hub with a range of easy-to-follow resources to take the stress out of everyday household tasks.

    • X pieces of coverage

    • X website visits

    • X Reach

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