Bumble
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Safety Series
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Bumble * Safety Series *
Bumble takes the safety of their app users seriously. Responding to user (mainly women’s) concerns, they developed new, innovative, in-app safety features to help make dating a safer experience for everyone.
Partnering with Bumble’s safety advocate Tarang Chawla, we helped to educate Australia on Bumble’s women-first approach to safety with a fast-paced, engaging, street-style social series. Tarang spoke to real people, using humour and eye-opening statistics to uncover how differently men and women think about dating safety, and how Bumble is helping to make dating safer for everyone.
Some more details
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Communicate Bumble’s committment to women-first safety through education about their new safety features.
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Partnering with Tarang Chawla as Bumble’s Safety Advocate, we launched a street-style social series where he speaks to real people about their experiences and concerns around online dating, highlighting how Bumble’s new safety features help combat these issues.
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X Impressions
X Reach
X Engagement
X pieces of coverage
