Shark Beauty
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Australian Fashion Week 2025
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Shark Beauty * Australian Fashion Week 2025 *
Always looking for fresh ways to show the effectiveness of of Shark Beauty’s products, humann. identified the opportunity for a presenting partnership sponsorship of Australian Fashion Week and worked with the Australian Fashion Council to bring it to life.
Shark Beauty’s Pop-Up Style Salon offered complementary styling sessions where attendees could get professional styling advice for all hair kinds, helping them to embrace their hair.
Some more details
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Give a new audience the chance to experience Shark Beauty’s premium styling products, with professional advice on how to best style their hair kind
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A presenting partnership at Australian Fashion Week 2026 including an on-site pop-up, the Shark Beauty Style Salon offering complementary 30-minute styling sessions for attendees to get professional styling advice for their hairkind.
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215 pieces of coverage reaching 460 million
including The Morning Show, Daily Telegraph, Herald Sun,
Vogue, Refinery29, Elle Australia33 pieces of influencer content with 1.3 million views and an average engagement rate of 4.4%
A sales increase of 35% week after AFW
340+ Shark Beauty Salon Style appointments booked – all appointments were sold out prior to the opening
