Shark Beauty
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Australian Grand Prix
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Shark Beauty * Australian Grand Prix *
Following the huge success of the Shark Beauty sponsorship of Australian Fashion Week, we revamped the idea for the Australian Grand Prix which boasts the fastest growing female-identifying audience in recent memory.
Our Shark Beauty Style Salon once again allowed us to showcase product storytelling in a high-octane, lifestyle-led setting with celebrity styling, strategic media partnerships and pop-culture cut-through.
Some more details
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Shark Beauty are always looking for opportunities to demonstrate the effectiveness of their products, so we suggested a sponsorship of the Australian Grand Prix which boasts one of the fastest growing female identifying fandoms in recent history.
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A Shark SpeedStyle Salon pop-up and VIP Style Salon at Albert Park over the F1 weekend. Shark Beauty dominated coverage across the F1 weekend securing the spotlight more than any other partner of the event (including Mecca Max).
There were over 350+ appointments across the weekend including with Spice Girls star Melanie C.
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116 pieces of coverage reaching over 115 million
23 pieces of influencer content with over 1.4 million views
Sold out all 350+ pop-up salon appointments prior to the event
